How to create a customer account experience that drives revenue
Jack Hutchinson
August 15, 2023
Customer Accounts Overview
Customer accounts are a valuable tool for building customer loyalty, improving AOV, and boosting your Shopify store's retention rate. Basic customer accounts enable shoppers to save shipping / billing info, and view their order history. This type of signed-in shopping experience can be setup quickly, but ROI is limited.
Generally, we find that brands with this customer account experience sign in 15% of shoppers or less. In this article, we’ll explain how to convert your customer account into a source of revenue.
Creating a Basic Customer Account
If you’re just getting started, here are a few things that your basic customer account experience should offer:
Customer Info Management - The customer account centralizes all customer information. This can include first and last name, email, phone number, shipping address, preferred payment method, and birthdate. Customers should have the ability to edit this within their account.
Order History - Customer orders can be stored and accessed within the customer account. This enables signed-in shoppers to easily view their orders and keep track of their purchases.
Loyalty and Customer service - Some brands offer basic loyalty and customer service tools within the customer account. Elevating wishlists, loyalty, and returns to the customer account enables shoppers to easily engage with your brand.
The SHEFIT customer account experience prior to launching Status. Signed-in shoppers have the ability to view orders, check their point balance, and edit personal info for future purchases.
If you’ve not setup your customer account yet, here’s a quick guide to help you get started. If you have an existing customer account and are ready to invest in the experience, keep reading.
How to Invest in the Customer Account Experience
While offering a basic customer account experience is important, Shopify brands that invest in the signed-in shopping experience will drive more revenue from signed-in shoppers. To get the most out of the signed-in shopping experience, we recommend that brands use an app that integrates seamlessly with their Shopify store.
The Best Customer Account for Shopify Brands
There are a variety of apps available on the Shopify app store that offer wishlist or loyalty functionality, but none enhance the customer experience like Status - the customer account app that powers the signed-in shopping experience for leading Shopify Plus brands like Princess Polly, LSKD, and SHEFIT.
Status makes it easy for Shopify Plus brands to invest in their signed-in shopping experience because:
Every Status Account is a Shopify Account - Status replaces the existing account experience for Shopify Plus brands.
One Sign-In for Everything - Status replaces your existing account sign-in with a passwordless experience. This means that shoppers don’t need to remember additional passwords and can effortlessly sign-in.
White-Glove Onboarding Support - Shopify Plus brands receive dedicated onboarding support from a Status team member. This ensures seamless on-boarding, ease of integration, and an on-brand experience.
Three Features Every Customer Account Needs
Status enhances the existing customer account experience and unlocks the best signed-in shopping experience on Shopify Plus through:
Passwordless Log-In - Status drives up to 3x more signed-in shoppers by eliminating passwords and offering one click log-in. Status accounts stay signed-in for up to 6 months.
Shopping Tools - Status saves every click, product view, and carted product to the account so that shoppers can pickup where they left off in future sessions. Shopify Plus brands using Status average a 10% CTR to PDP pages and Status pays for itself in products purchased directly via the account.
Integrated Tech Stack - Status integrates seamlessly with your existing tech and supercharges impact. By putting credit, points, returns, and support behind one log-in within the customer account, signed-in shoppers are incentivized to make repeat purchases. Brands like Baseballism are increasing point redemption by up to 30% and drastically reducing support tickets associated with returns.
Through these features, Status drives AOV and repeat purchases. Here's a look at the SHETFIT customer account experience after launching Status.
Shoppers sign-in without a password, see high intent items, and have access to loyalty + support tools within an on brand customer account.
Getting Started with Status
For Shopify Plus brands that are utilizing Classic Customer Accounts already, launching Status can take as little as 30 minutes. Our team will work with you to create an on-brand account experience that unifies your existing loyalty and customer experience tech.
